Social Norms Exploration Tool
This is a participatory guide and set of tools to translate social norms theory into practical guidance.
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Step-by-step guidance, exercises, and templates in the toolkit can help program implementers:
- Understand social norms theory and concepts
- Prepare staff to identify and investigate social norms
- Engage community members using participatory learning exercises to 1) identify reference groups, and 2) explore social norms influencing behaviors
- Analyze information with project team and communities
- Use findings to inform the design of norms-shifting activities and develop good evaluation tools
Last modified: October 6, 2019
Language: English