Spitfire Strategies Smart Chart 3.0

The Smart Chart 3.0 is a step-by-step guide to implementing a communications campaign with helpful advice at each phase. Its purpose is to help planners assess their strategic decisions to ensure impact. The authors go through six steps: Program Decisions, Context, Strategic Choices, Communications Activities, Measurements of Success, and Final Reality Check. When printed, the tool can appear as a flow chart.

Last modified: July 23, 2021

Language: English