Steps for Conducting Focus Groups or Individual In-depth Interviews

These guidelines provide a step by step approach for conducting focus groups.

It starts by advising the planning of the study with the input of the strategy team, stakeholders, and research experts so that collaboratively the group determines:

• What you want to learn
• When you need to have that information
• How you’ll apply what you learn
• Your budget
• Your criteria for participants

The other steps listed include:

• Choose the location and format for focus groups or interviews
• Draft a recruitment screener
• Recruit participants
• Develop a moderator’s guide
• Conduct the focus groups or interviews

Last modified: March 25, 2019

Language: English