Understanding the Situation: Practitioner’s Handbook

This is a learning package for SBCC. It is designed for the use of research and implementing staff with previous experience in communication theory and programs. This module illustrates how a full analysis of the situation can help build a program around evidence, isnstead of assumptions. It explains how behavior change communication, social mobilization, and/or advocacy can bring about positive change.

The module describes how, once the situation is fully understood, it is possible to decide how to:

• Focus a program effectively on different groups of people—those affected and those influencing the situation
• Address the problem identified and its context through complementary SBCC strategies—advocacy, social mobilization, and/or behavior change communication
• Work with partners, allies, and/or gatekeepers

Last modified: July 23, 2021

Language: English