Using the Participatory Processes to Develop SBCC Materials
The C-Bulletins were developed by C-Change for communication practitioners who develop and adapt SBCC materials and activities for audiences with lower literacy skills. Each bulletin offers practical, how-to assistance and a list of additional resources.
This bulletin highlights one participatory approach, the Action Media Methodology, which is based on participatory action research and learning processes. The Action Media Methodology engages members of intended audiences through active participation in a series of workshops where communication needs, perspectives on communication products, and concepts that speak to members’ experiences and their social, cultural, and economic environments are explored.
It covers how the methodology works, recruitment of participants, planning the workshop, and offers a sample workshop schedule.
Last modified: July 23, 2021