We Know How to Curb the Pandemic. How Do We Make People Listen?

Source
New York Times

recent report by researchers from Northeastern University and elsewhere found that the number of Americans heeding most recommendations has dropped steadily since April. (Mask-wearing, which has increased, was an exception)

This article relates several instances of intended audiences practicing appropriate behavior when they believe others are doing the same thing, i.e., adhering to social norms. What one believes others are doing influences our actions, but so does what we imagine they view as acceptable.