How to Use a Theory of Change to Monitor and Evaluate Social and Behavior Change Programs

Behavior change theory is used to explain people’s behaviors and the determinants that make it easier or harder to change those behaviors. Behavior change theory should be incorporated into the SBC program theory of change to illustrate how or why a desired change is expected to occur (i.e., the change pathways) and therefore provide guidance on how to measure behavioral determinants that influence program goals and objectives.