This program, funded by USAID and managed by FHI360 (2013-2018), was designed to help reduce high national rates of HIV infection, total fertility
Maternal, Neonatal and Child Health
The Ghana Behavior Change Support project ran from 2009 - 2014. This video captures some highlights from this national social and behavior change communication program targeting many health areas, including malaria, child survival, family planning and hand washing.
The Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign, which ran from September 2009 to September 2013. The campaign included a song, “Life is what you make it” that linked personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular Ghanaian artists and the “Aha ye de” (It’s good here) malaria campaign showcasing a famous hip hop singer.
The C4H project worked with the Government of Ghana, the Ghana Health Service/Health Promotion Department (GHS/HPD) and local Ghanaian and international development partners to influence behavior change in family planning; nutrition; maternal, newborn and child health; malaria prevention and treatment; water, sanitation and hygiene (WASH); and H
The Communicate for Health Ghana Project (2014-2019) had as one of its goals capacity strengthening in social and behavior change. This brief explains how this was done within the Health Promotion Department of the Ghana Health Service.
This literature review contains a comprehensive analysis on determinants of health behaviors across six health areas, which led to the identification of crosscutting behavioral determinants and priority audiences for the Communication for Health Project, 2015-2020.
This is an explorative qualitative study using the socio-ecological model to identify barriers and facilitators for health services use and health behaviors. The overall goal of this study was to identify sociocultural determinants that influence health service use and behavior in the six health areas in order to inform project health interventions: Family Planning and Reproductive Health, Maternal and Child Health, HIV PMTCT, and handwashing/hygiene.
This report contains findings from a cross sectional survey covering six health areas that identified key behavioral determinants including three gateway behaviors (Early ANC, Family Health Guide & Hand washing Station), and Gender. The report provides estimates of health services uptake and health behaviors by rural women in Ethiopia.
This report of a study conducted in Ethiopia as part of the Communication for Health program, contains findings from a cross sectional survey covering six health areas that identified key behavioral determinants including three gateway behaviors (Early ANC, Family Health Guide & Hand washing Station), and Gender. The report provides estimates of health services uptake and health behaviors by rural women in Ethiopia
