Maternal, Neonatal and Child Health
The Ghana Behavior Change Support project ran from 2009 - 2014. This video captures some highlights from this national social and behavior change communication program targeting many health areas, including malaria, child survival, family planning and hand washing.
The Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign, which ran from September 2009 to September 2013. The campaign included a song, “Life is what you make it” that linked personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular Ghanaian artists and the “Aha ye de” (It’s good here) malaria campaign showcasing a famous hip hop singer.
The C4H project worked with the Government of Ghana, the Ghana Health Service/Health Promotion Department (GHS/HPD) and local Ghanaian and international development partners to influence behavior change in family planning; nutrition; maternal, newborn and child health; malaria prevention and treatment; water, sanitation and hygiene (WASH); and H
The Communicate for Health Ghana Project (2014-2019) had as one of its goals capacity strengthening in social and behavior change. This brief explains how this was done within the Health Promotion Department of the Ghana Health Service.