Maternal, Neonatal and Child Health

The Ghana Behavior Change Support project ran from 2009 - 2014. This video captures some highlights from this national social and behavior change communication program targeting many health areas, including malaria, child survival, family planning and hand washing.

The Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign, which ran from September 2009 to September 2013. The campaign included a song, “Life is what you make it” that linked personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular Ghanaian artists and the “Aha ye de” (It’s good here) malaria campaign showcasing a famous hip hop singer. 

The C4H project worked with the Government of Ghana, the Ghana Health Service/Health Promotion Department (GHS/HPD) and local Ghanaian and international development partners to influence behavior change in family planning; nutrition; maternal, newborn and child health; malaria prevention and treatment; water, sanitation and hygiene (WASH); and H

This is an explorative qualitative study using the socio-ecological model to identify barriers and facilitators for health services use and health behaviors. The overall goal of this study was to identify sociocultural determinants that influence health service use and behavior in the six health areas in order to inform project health interventions: Family Planning and Reproductive Health, Maternal and Child Health, HIV PMTCT, and handwashing/hygiene.

This report contains findings from a cross sectional survey covering six health areas that identified key behavioral determinants including three gateway behaviors (Early ANC, Family Health Guide & Hand washing Station), and Gender. The report provides estimates of health services uptake and health behaviors by rural women in Ethiopia.

This report of a study conducted in Ethiopia as part of the Communication for Health program, contains findings from a cross sectional survey covering six health areas that identified key behavioral determinants including three gateway behaviors (Early ANC, Family Health Guide & Hand washing Station), and Gender. The report provides estimates of health services uptake and health behaviors by rural women in Ethiopia

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