Social and Behavior Change Methods

As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.

This webpage offers  close to 50 sample Barrier Analysis (BA) Questionnaires as well as guidance on how to adapt these questionnaires as references for BA implementers. The questionnaires address behaviors in the areas of maternal and child nutrition, health, water youth, and sanitation and agriculture.


Customer, or audience, segmentation allows organizations to divide a market into subsets of customers that have, or are perceived to have, common needs, interests, and priorities – then design and implement strategies targeted toward them.