Social and Behavior Change Methods

The theory of change (TOC) is often used as the development hypothesis for projects. It requires an in-depth causal analysis of issues rooted in evidence. Developing and using a TOC builds common understanding among stakeholders around the actions needed to achieve desired changes.

Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming.

The Behavioral Drivers Model was developed to contribute to change the way people understand Social and Behavior Change and invest resources, and to renew the push for evidence-based programming as our guarantee of the highest standards of practice. 

As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.

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