Social and Behavior Change Methods
Organizations and groups can use this tool to guide a group activity with members of the community with whom they work.
During implementation of its Women's Health Project, Population Services International (PSI) identified several challenges relating to provider behavior relating to IUDs.
These challenges resulted in lower performance by network providers and lower productivity among IPC agents.
This I-Kit provides step-by-step guidance on using SBCC to change provider behavior, and thereby improve client outcomes.
This webpage offers close to 50 sample Barrier Analysis (BA) Questionnaires as well as guidance on how to adapt these questionnaires as references for BA implementers. The questionnaires address behaviors in the areas of maternal and child nutrition, health, water youth, and sanitation and agriculture.
Customer, or audience, segmentation allows organizations to divide a market into subsets of customers that have, or are perceived to have, common needs, interests, and priorities – then design and implement strategies targeted toward them.