Youth

ISHI  was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors.  The key message for ISHI phase II was  “You cannot tell by knowing."

In 1999 Femina Hip was set up as a civil society organization in Tanzania to foster healthy lifestyles by educating and connecting young people around sexual and reproductive health and rights as well as HIV/AIDS prevention at a precarious time of the epidemic.

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