Understanding the Costs of SBC Social Media Interventions

Breakthrough RESEARCH is gathering, analyzing, and sharing evidence on the costs and impact of social and behavior change (SBC) interventions to support the case that investing in SBC is crucial for improving health and advancing development. A review of the SBC costing literature identified 147 studies on SBC costs, methodological shortcomings, and knowledge gaps that can be addressed in new SBC costing studies.

Breakthrough RESEARCH is gathering, analyzing, and sharing evidence on the costs and impact of social and behavior change (SBC) interventions to support the case that investing in SBC is crucial for improving health and advancing development. A review of the SBC costing literature identified 147 studies on SBC costs, methodological shortcomings, and knowledge gaps that can be addressed in new SBC costing studies. https://thecompassforsbc.org/sites/all/modules/wysiwyg/plugins/break…” title=””>

To address these gaps, Breakthrough RESEARCH issued the Guidelines for Costing of Social and Behavior Change Health Interventions, which lay out 17 principles for conducting high-quality costing studies. This is the second in a series of brief reports intended to complement the guidelines and support a Community of Practice around SBC costing by highlighting important issues and practices for SBC costing.

For more information contact Nicole Bellows, NBellows@avenirhealth.org

Last modified: September 19, 2021

Language: English