Circle of Care Model

The Circle of Care Model is a framework for understanding how SBC interventions, particularly strategic communication, can be used along the service delivery continuum before, during and after services. At each stage, three explicit areas are identified where SBC can be used to influence attitudes and behaviors among clients and providers. The end result is more effective service delivery programs that meet the needs of the intended audiences and contribute to improved health outcomes.

The AFTER Stage

After clients receive services, they may be challenged in starting a new healthy routine or behavior, such as taking medication, changing their diet, or following up for ongoing treatment. Through coordination with service partners and maintaining an understanding of specific audience member needs, the Circle of Care provides models to help boost clients’ adherence to and maintenance of healthy lifestyles, particularly through interventions that:

Enhance follow-up by encouraging clients to stay engaged after receiving initial services, for example by connecting clients to a peer support network that urges them to remain connected to one another and to the service.
Support behavioral maintenance by ensuring clients and providers address contextual issues, such as interpersonal relationships or socioeconomic factors that could negatively influence sustained behavioral change.
Reinforce linkages by supporting the development and promotion of referral systems that aid in connecting clients to appropriate facilities and services.

Circle of Care: SBC After Services [PDF]

Demand, Comfort, and Continuity: Aligning Service Delivery and SBC Efforts to Improve FP Outcomes [PDF]

Circle of Care Model

From Vision to Action: Guidance for Implementing the Circle of Care Model

This resource provides specific guidance for implementing the Circle of Care Model and developing social and behavior change for service delivery initiatives that influence attitudes and behaviors among clients and providers. For each stage along the continuum of care—before, during, and after services—the document provides a list of sample activities, case studies, implementation tips, and selected indicators.

From Vision to Action [PDF]

De la vision à l’action : Directives de mise en œuvre du modèle du Cercle continu des soins

Cette ressource fournit des directives spécifiques pour la mise en œuvre du Cercle continu des soins et le développement d’interventions en matière de changement social et de comportement (CSC) pour la prestation de services qui influent sur les attitudes et les comportements parmi les clients et les prestataires. Cette ressource fournit une liste d’exemples d’activités, des études de cas, des conseils de mise en œuvre et des indicateurs pour chaque phase du continuum des soins (avant, pendant et après les services).

De la vision à l’action [PDF]