ADVANCING ACCESS AND AUTONOMY: Cross-cutting insights from behavioral science to strengthen family planning and reproductive health programs and services
This resource is a synthesis of six cross-cutting insights that emerged from the behavioral science research and design work done by ideas42. Each section offers a brief introduction to behavioral science concepts—related to identity and norms, ambiguity, attention, risk perception, choice architecture, and frictions—that have informed the work. It also contains a summary of common threads emerging from interviews, observations, and collaborative design work across contexts. For each topic, suggestions are presented for how programs can respond to these challenges to expand choices and reduce unintended pregnancies.
This resource is also available in French.
Last modified: July 12, 2023
Year of Publication: 2022