Audience Segmentation Checklist

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2015

This is a checklist to assess proposed audience segments for an SBCC activity. It describes seven audience characteristics and explains what that characteristic means, and why it is important:

  • Heterogeneous
  • Homogeneous
  • Measurable
  • Substantial
  • Accessible
  • Actionable/Practical
  • Responsive
Overall Rating
0
Relevance
0
Clarity
0