Audience Segmentation Guide
As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.
This page explains audience segmentation by offering responses to the following questions:
- Why is audience segmentation important?
- Types of audience segmentation
- Level of engagement
- What device they're using
- Audience segmentation tips
More Advanced Audience Segmentation resources
- Provider Behavior Change Implementation Kit
- Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group
- Design Kit for Human-Centered Design
- A Field Guide to Designing a Health Communication Strategy
- Human-Centered Design Templates and Tools
- What is Human-Centered Design?
- What is Design Thinking?
- The Four Voices of Design
- Demand for Health Services: A Human-Centred Field Guide for Investigating and Responding to Challenges
- 18F Methods Cards
August 6, 2019