Audience Segmentation Guide
As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.
This page explains audience segmentation by offering responses to the following questions:
- Why is audience segmentation important?
- Types of audience segmentation
- Level of engagement
- What device they're using
- Audience segmentation tips
More Advanced Audience Segmentation resources
- Provider Behavior Change Implementation Kit
- Human-Centered Design Templates and Tools
- Design Kit for Human-Centered Design
- Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group
- A Field Guide to Designing a Health Communication Strategy
- 18F Methods Cards
- SBCC for Malaria in Pregnancy: Strategy Development Guidance
- What is Human-Centered Design?
- What is Design Thinking?
- The Four Voices of Design
August 6, 2019