Circle of Care Model

The Circle of Care Model (Arabic version here) demonstrates how service delivery and SBC can strategically align to improve health outcomes. It is a framework for understanding how SBC interventions, particularly strategic communication, can be used along the service delivery continuum – before, during and after services. Fundamental to the model is recognition of SBC’s value in understanding clients and providers. This principle is overarching and grounds the model so that the needs, perspectives and wants of both clients and providers are placed at the forefront of program planning. At each stage, three explicit areas are identified where SBC can be used to influence attitudes and behaviors among clients and providers. The end result is more effective service delivery programs that meet the needs of the intended audiences and contribute to improved health outcomes

The model is intended for anyone working to improve service-related health outcomes. The assumption is that users of the model have some understanding of SBC, including the use of strategic communication.

Three key principles support this model:

  1. Effective coordination among SBC and service delivery partners – promotes common understanding regarding program planning, message development, intervention approaches and monitoring and evaluation
  2. Segmenting, prioritizing and profiling of key audiences – helps to understand the intended audience and learn about their specific needs, values and barriers to change
  3. Address providers as a behavior change audience – ensures providers are seen as individuals who have needs and barriers to adopting desired behaviors related to their performance.

The Arabic version of the Circle of Care document – نموذج دائرة الرعاية – is also available via the “Download” button on this page.

Last modified: November 11, 2019

Language: Arabic, English