Integrated Social and Behavior Change Communication
This brief is intended for United States Agency for International Development (USAID) Mission and Washington technical and management staff who are considering designing integrated social and behavior change communication (SBCC) projects, or who would like to better understand and manage existing projects.
The brief defines key concepts, outlines the advantages and challenges of integrated SBCC programming and highlights important considerations for USAID staff throughout the design, implementation, monitoring and evaluation of the project.
Source: USAID, Johns Hopkins Center for Communication Programs
Date of Publication: October 6, 2019
SIMILIAR RESOURCES
Tools
Examples
- Think BIG tool: Prioritizing and Integrating Behaviors
- A Field Guide to Designing a Health Communication Strategy
- Engager les Communautes pour explorer les normes sociales - Engaging Communities in Exploring Social Norms: Learnings from the Social Norms Exploration Tool
- Demand for Health Services: A Human-Centred Field Guide for Investigating and Responding to Challenges
- Map of Social Norms-focused Projects and Measurement Approaches
- The Behavioral Economics Guide 2019
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- How to Mobilize Communities for Health and Social Change
- The Behavioural Drivers Model
- The Behavioral Drivers Model: A Conceptual Framework for Social and Behavior Change Programming
- Success Stories of Satisfied Family Planning Users , Nepal
- Integrating Intersectionality in Work with Lesbian Women, Bisexual Women and Transwomen in Zimbabwe
- Using Social Listening to Inform Integrated Social and Behavior Change Programs in Burkina Faso
- Suaahara Final Dissemination Documents
- Integrated Family Planning and Immunization Services in Senegal