Communicating the PrEP Category to Adolescent Girls and Young Women

This strategy brief is intended for use by implementers working to generate demand for PrEP among AGYW. Drawing on all learnings throughout the positioning process, the brief provides a narrative explanation of how to communicate the PrEP category to AGYW and includes actionable guidance on how best to develop communication that will get the attention of young women and make a lasting impression.

Last modified: November 16, 2023

Language: English

Source: FHI 360

Year of Publication: 2023