Finding the Right Message – Framing to Create Demand: A Guide for Rapid Message Framing Testing

Message framing is grounded in the fact that how we word or present a message will determine whether an audience accepts or rejects it. This guide provides step-by-step instructions to conduct rapid testing to determine the best message framing for any campaign that needs to cut through the noise. It is intended for experienced designers and implementers of demand creation campaigns working with limited time and budget.

Last modified: October 2, 2023

Language: English

Source: FHI 360

Year of Publication: 2023