Five Learnings in Behavioral Science

Busara is an instiution which seek to better understand the levers of behavior change.

Their list of “5 Learnings” is a collation of lessons learned over the five years of their existence.

The 5 Learnings are:

• Test for insights, apply for impact
• Impact starts early
• Biases are local
• Behavioral science is still WEIRD:The large majority of work in our field is conducted on Western samples, more specifically from a subject pool of individuals from Western, Educated, Industrialised, Rich and Democratic (WEIRD) societies
• Lab research is becoming easier and faster

Last modified: July 9, 2020

Language: English