Force Field Analysis
Force Field Analysis is a decision-making technique which works by analyzing the forces for and against a change, and helping the user to communicate the reasoning behind his/her decision. It can be used for two purposes: to decide whether to go ahead with the change; and to increase chances of success, by strengthening the forces supporting change and weakening those against it.
Force Field Analysis is used in business, for making and communicating go/no-go decisions. One uses the tool by listing all of the factors (forces) for and against your decision or change. One then scores each factor based on its influence, and add up the scores for and against change to find out which of these wins.
One can then look at strengthening the forces that support the change and managing the forces against the change, so that it’s more successful.
Last modified: March 25, 2019