Nine Steps Required to Design and Implement Your Market Study
This is one module which is part of the Business Planning for Health program.
The module teaches that the objectives of a market study should express, in measurable terms, the specific information that will be available at the end of the study. This information will help to predict the likely reaction of the sample population to the new product or service. The team should decide what information is needed and from whom the information will be obtained: current clients, potential clients, health care providers, or a combination of these sources.

- Marketing Your Organization's Services
- Understanding Private Sector Domestic Resource Mobilization for Health
- How to Raise Funds – The Basics of Fundraising
- Nonprofit Overhead Costs
- Emergency Preparedness and Response Training
- Resource Mobilization in CSOs Part I
- Resource Mobilization in CSOs Part II
- Treatment 2015
- A Field Guide to Designing a Health Communication Strategy
- The Fundamentals of Costing and Pricing
- Communication Strategy and Workplan for Avian Influenza
- Your Child's Health Depends on You
- Care for Your Family, Care for Your Environment for a Prosperous Life
- Data on a Dime: Designing an Effective Monitoring & Evaluation Strategy on a Budget
- How the Echo Platform Helped Drive and Monitor Behavior Change amongst Low-income Teenage Girls
July 23, 2021