Nine Steps Required to Design and Implement Your Market Study

Source
Management Sciences for Health (MSH)

This is one module which is part of the Business Planning for Health program.

The module teaches that the objectives of a market study should express, in measurable terms, the specific information that will be available at the end of the study. This information will help to predict the likely reaction of the sample population to the new product or service. The team should decide what information is needed and from whom the information will be obtained: current clients, potential clients, health care providers, or a combination of these sources.