Communication Strategy and Workplan for Avian Influenza

The goals of this communication strategy are:

• Improve knowledge of certain practices such as the risk of children playing / handling poultry and hygienic means to dispose poultry wastes.
• Increase the percent of the public who believe that they could be infected by AI (i.e. increase the perception of possible risk for individuals) and / or who think that their children could be at serious risk if they handle poultry.
  
• Decrease the percent of children playing / handling poultry in the areas of intervention
• Decrease the percent of the public who purchase chicken from un-safe sources (lay merchants)
• Contribute to the preparation of behavioral messages for home care and hygiene in the case of a pandemic outbreak

Source: UNICEF, Government of Egypt

Date of Publication: September 30, 2021