Communication Strategy and Workplan for Avian Influenza

Source
UNICEF, Government of Egypt
Date of Publication
2007

The goals of this communication strategy are:

  • Improve knowledge of certain practices such as the risk of children playing / handling poultry and hygienic means to dispose poultry wastes.
  • Increase the percent of the public who believe that they could be infected by AI (i.e. increase the perception of possible risk for individuals) and / or who think that their children could be at serious risk if they handle poultry.
  • Decrease the percent of children playing / handling poultry in the areas of intervention
  • Decrease the percent of the public who purchase chicken from un-safe sources (lay merchants)
  • Contribute to the preparation of behavioral messages for home care and hygiene in the case of a pandemic outbreak