Social and Behavior Change Communication (SBCC) – Demand Reduction Guidebook

The SBCC guidebook is intended for use by individuals and organizations in planning, implementing and evaluating SBCC activities and campaigns to reduce consumer demand for illegal wildlife products or to promote desired conservation behaviors. The Guidebook was developed under the USAID Wildlife Asia Activity, funded by the U.S. Agency for International Development Regional Development Mission for Asia (USAID RDMA). The guidebook is based on the modules used by USAID Wildlife Asia for training workshops conducted in China and Thailand from 2017 to 2019. The case examples are based on the Beautiful Without Ivory demand reduction campaign implemented by USAID Wildlife Asia in Thailand.

Last modified: March 30, 2023

Language: English

Source: USAID Wildlife Asia

Year of Publication: 2020