A Step by Step Guide for Focus Group Research

This guide is directed at non-governmental organizations and specifically addresses the topic of engaging stakeholders in designing, monitoring and evaluating programs. It includes an introduction to qualitative research, a discussion of focus group methodologies, thinking about research design, developing the discussion guide, recruiting participants, moderating the focus groups, analyzing the data, and reporting and presenting results.

Last modified: July 23, 2021

Language: English

Source: Agency for International Development (USAID)

Year of Publication: 2012