Strategic Approaches Template
In developing a communication strategy, the team needs to decide how the program will accomplish its communication objectives by selecting strategic approaches. Typically, several approaches will be used, either in a phased manner or at the same time.
The team can use the Strategic Approaches template to list potential approaches, their advantage and disadvantages, resources available and any other comments. Then, rank the approaches based on that information and select the top approaches, considering what mix of approaches will reach a large proportion of the audiences effectively and efficiently.
Last modified: March 25, 2019