Strategic Design of Mass Media to Promote Breastfeeding
Alive & Thrive is an initiative in Viet Nam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices.
This document outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.
Source: Alive & Thrive
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Social and Behavior Communication Change (SBCC) Implementation Kit to Support Faith-Based Organization Breastfeeding Interventions
- SBCC for Malaria in Pregnancy: Strategy Development Guidance
- Accelerator Behaviors
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- Manual on Social Norms and Change
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- Toolkit for Engaging Midwives in the Global Campaign to End FGM
- Barrier Analysis Questionnaires
- A Guide for Planning and Implementing Social and Behavior Change Communication Activities for Postpartum Family Planning
- Saving Newborn Lives: Champions Toolkit