Supercharge Your Social Impact: Using Social Marketing for Behavior Change
In this book the author encourages the use of soical marketing techniques to effect behavior change. Social marketing—using marketing tools and techniques to facilitate behavior change—is a proven approach that’s been used for decades in programs addressing public health, social and environmental issues, and international development.
Social marketing helps boost the effectiveness of the programs and campaigns that are the reason SBC programs exist in the first place—to make a positive impact on the lives of people.
The book includes chapters on:
- Why Social Marketing?
- Social Marketing Key Principles
- Be Strategic: The Social Marketing Mix
- The Social Marketing Process Worksheet: Thinking About Your Social Marketing Strategy
- So You Want to Be a Social Marketer
Last modified: February 3, 2020