Using Media and Communication to Respond to Public Health Emergencies: Lessons Learned from Ebola
This paper aims to contribute to a body of knowledge about how to best harness and deploy media and communication in public health emergencies. It also underscores the need for the global community to plan and invest in communication long before any crises take hold, to ensure that communication plays a central role in reducing the impact of future crisis events.
The paper sets out the specific communication challenge posed by Ebola and why it was so difficult to get to grips with this in the early months of the outbreak. It then documents when the health communication response became more useful and explores what that tells us about effective media and communication. Finally, it offers recommendations to ensure that media and communication are used to their full potential during other disease outbreaks or humanitarian crises.
- The Importance of Social and Behavioral Change Response in the Zika Outbreak: Lessons Learned from Ebola
- Crisis and Outbreak Communication Pandemic Flu and Other Disasters
- Generic Algorithm to Aid Action Planning at District and Regional Levels
- PAHO Strategic and Operational Plan for Responding to Pandemic Influenza
- The mHealth Planning Guide: Key Considerations for Integrating Mobile Technology into Health Programs
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- Zika App
- Zika Virus Facts
- Zika Virus Global Emergency Response Plan
- The SBCC Emergency Helix
March 25, 2019