Vaccine Hesitancy and COVID-19: Considerations for Communication
This presentation presents the issues we confront in deciding how to communicate to the public that COVID-19 vaccine recommendations reflect the state of scientific knowledge.
Within the COVID-19 context, vaccine hesitancy is driven by several issues in the mindset of some members of the public that the government is over-reaching and that the scientists don’t know enough to do their jobs. Much of this distrust comes from misinformation in the media.
The presentation also lists principles of risk communication:
- Be first
- Be right
- Promote action
Another two questions are posed:
- How should practitioners communicate to caregivers?
- How should we communicate for acceptance?
Last modified: January 6, 2021