Vaccine Hesitancy and COVID-19: Considerations for Communication

International Vaccine Access Center, Johns Hopkins Bloomberg School of Public Health

This presentation presents the issues we confront in deciding how to communicate to the public that COVID-19 vaccine recommendations reflect the state of scientific knowledge.

Within the COVID-19 context, vaccine hesitancy is driven by several issues in the mindset of some members of the public that the government is over-reaching and that the scientists don't know enough to do their jobs.  Much of this distrust comes from misinformation in the media. 

The presentation also lists principles of risk communication:

  • Be first
  • Be right
  • Promote action

Another two questions are posed:

  • How should practitioners communicate to caregivers?
  • How should we communicate for acceptance?