Project Example

HHS COVID-19 Public Education Campaign

This is a description of a public campaign to encourage Americans to maintain protective practices and, eventually, to be vaccinated for COVID-19.

The campaign goals are:

  • Increase vaccine acceptance while reinforcing basic prevention measures (e.g., mask wearing, social distancing, handwashing)
  • Support activities related to COVID- 19 clinical trial enrollment, plasma donation, and flu vaccination
  • Connect the public with government information about COVID-19

Source: US Department of Health and Human Services

Date of Publication: December 15, 2020