Zika Prevention Behavior Matrix

Breakthrough ACTION/Johns Hopkins Center for Communication Programs

The Zika Prevention Behavior Matrix (available in English and Spanish) focuses on the key behaviors that have the greatest potential to reduce Zika transmission and minimize negative pregnancy outcomes.

The matrix is the outcome of a review of supporting literature on the relative potential efficacy of various Zika prevention behaviors and a consultative process to determine the key prevention behaviors with the greatest potential impact. Partners addressing Zika can use this reference document to promote a harmonized set of behaviors, to “speak with one voice,” and increase the chances that effective behaviors are adopted correctly.