The community of practitioners working in HIV as well as donors look for strong evidence to support program outcomes and to guide the development of effective HIV approaches. The field of health communication also applies as much rigor as possible when evaluating interventions. While there are many innovative methods for evaluating the impact of health communication programs, there are also challenges. Choosing the most appropriate design is critical and largely depends both on the purpose of the study and the goals of the research and/or evaluation.
In this Trending Topic, Measuring HIV Health Communication Outcomes, HC3’s Research and HIV teams present resources to help guide health communication practitioners working in the field of HIV and AIDS. We welcome other resources and tools for inclusion so please register on the site and contribute those you want to share with the community.
Banner image: Adolescents peruse informational flyers at a town meeting on HIV/AIDS in Kibungo, Rwanda. © 2001 Center for Communication Programs, Courtesy of Photoshare