The Response of Caribbean Youth To HIV/AIDS Prevention Messages & Campaigns
The aim of this 2008 study was not only to discover the effectiveness of HIV prevention messages but also to find out from the target audience how such campaigns could be more effective at reaching them and bringing about the required behavior modification to lead to HIV and AIDS prevention.
The questionnaire designed for the study and the focus group sessions questioned respondents and participants on such areas as their knowledge of HIV/AIDS – what it is and how it is contracted, their attitudes and their sexual habits. The target audience for this study ranged in age from 14 to 18. Generally speaking, in the Caribbean, that refers to school-aged children from fourth form to upper sixth or second year college students.
Source: UNICEF Office For Barbados and the Eastern Caribbean
Date of Publication: October 15, 2021
SIMILIAR RESOURCES
Tools
Examples
- Toolkit for Transition of Care and Other Services for Adolescents Living with HIV
- Social Behavior Change Programming for Public Health Emergencies: Lessons Learned from the USAID Zika Response in Latin America and the Caribbean
- Positive Connections: Leading Information and Support Groups for Adolescents Living with HIV
- Adolescents Living with HIV (ALHIV) Toolkit
- COVID-19 Communication Materials for the Americas
- Guidance for the Prevention of Sexually Transmitted HIV Infections
- Consolidated Guideline on Sexual and Reproductive Health and Rights of Women Living with HIV
- Active Case Finding with Case Management: the Key to Tackling the COVID-19 Pandemic
- Engaging Men in HIV and AIDS at the Service Delivery Level
- Lever les Tabous: La sexualité et les approches promouvant l’égalité des genres pour mettre fin aux unions et aux mariages d’enfants, précoces et forcés