Good Times Condom Positioning Statement
This positioning statement summarizes how Good Time condoms are unique among other brands in the category in their ability to meet a young man (Thabo’s) key functional and emotional needs: “For Thabo, the different colors and textures of ‘Good Time’ condoms allow him to have fun and enjoy sex worry-free.”
Source: Popuation Services International
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Comprehensive Condom Programming A guide for resource mobilization and country programming
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- Voluntary Medical Male Circumcision In-Service Communication Best Practices Guide
- Accelerator Behaviors
- Lever les Tabous: La sexualité et les approches promouvant l’égalité des genres pour mettre fin aux unions et aux mariages d’enfants, précoces et forcés
- Social Franchising: Improving Quality and Expanding Contraceptive Choice in the Private Sector
- Healthy Timing and Spacing of Pregnancy Fact Sheet