Project Example

Breakthrough ACTION Liberia Baseline Report: FP and LARCs Report

Breakthrough ACTION is a global project funded by the United States Agency for International Development (USAID) to lead social and behavior change (SBC) programs around the world. The project ignites collective action and encourages people to adopt healthier behaviors. This work harnesses the demonstrated power of communication and integrates innovative approaches from marketing science, behavioral economics, and human-centered design.

In Liberia, Breakthrough ACTION supports the increased adoption of health behaviors among individuals, families, and communities. The Breakthrough ACTION Liberia project uses an integrated health approach to promote a full suite of healthy behaviors across the areas of malaria; reproductive, maternal, newborn, child, and adolescent health (RMNCAH); family planning (FP); nutrition; zoonotic diseases; and water, sanitation, and hygiene (WASH)—all areas that have been identified as priority areas by the Liberian Ministry of Health and USAID.

This report describes the baseline study conducted by Breakthrough ACTION Liberia on family planning (FP) and long-acting reversible contraceptive (LARC) use. The objectives of this report are as follows:

  • To identify key determinants of modern FP and LARC use
  • To set benchmarks for evaluation of impact
  • To assess the roles of gender equitable norms, social norms, couple communication in the adoption of FP behaviors
  • To identify selected audiences for FP promotion

Source: Johns Hopkins Center for Communication Programs

Date of Publication: January 17, 2023