Applying Social and Behavior Change Approaches to Improve Sexual and Reproductive Health Service Delivery – A Technical Brief

This technical brief shares evidence and lessons learned from Breakthrough ACTION’s social and behavior change (SBC) activities focused on sexual and reproductive health (SRH) service delivery. Utilizing data from project monitoring and evaluation, it offers actionable recommendations for implementing public sector SBC programming. The brief highlights how SBC approaches can be applied across the entire service continuum using the Circle of Care Model©. This resource is designed to help practitioners optimize client motivation, enhance provider-client interactions, and improve long-term service adherence.

Last modified: June 21, 2026

Language: English

Source: Johns Hopkins Center for Communication Programs

Year of Publication: June 2023