How to Track and Understand Social Media Analytics

Social media analytics is data offered by most social media sites that provides insight into what people are responding to and engaging with on social channels.

Researchers and program planners can use this data to measure the growth and effectiveness of social channels in order to improve their programs. Analytics also can help in the understanding of what works for other organizations. This tool is a guide to understanding social media analytics, including how to access data, set goals, and find tools to advance one’s analytics skills.

Last modified: June 6, 2021

Language: English