Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice, and Use
This page is dedicated to showing how private sector involvement improves contraceptive access and use.
Social marketing complements the public-sector family planning distribution system by utilizing the extensive network of commercial and non-governmental sector outlets, such as pharmacies, shops, community-based distributors, private health care providers/outlets, kiosks, and community health workers. Together, the public and private distribution systems provide more extensive access and population coverage than the public sector could provide alone. At least three systematic reviews of social marketing programs found that these programs have had a positive impact on clients’ knowledge of and access to contraceptive methods and on condom use.
The page includes various tools, statistics, graphs, and references.
- Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice, and Use
- A Field Guide to Designing a Health Communication Strategy
- CDCynergy Social Marketing Edition
- How to Improve Access to Malaria Treatment in the Private Sector [Webinar]
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Social Franchising: Improving Quality and Expanding Contraceptive Choice in the Private Sector
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- CDC’s Guiding Principles for Public-Private Partnerships: A Tool to Support Engagement to Achieve Public Health Goals
- Human Resources for Health Toolkit
- Online Health Program Planner [Website]
- Community Health Worker Recruitment Posters
- Plan d’Action National Budgétisé de Planification Familiale 2019-2023 de Guinée
- Evaluation of the COMPRI-A Social Marketing Program by USAID in the Islamic Republic of Afghanistan
- Expanding Access to Family Planning Services at the Community Level
- 3 Ways to Engage the Private Sector against TB
September 20, 2019