Project Example

Meatless Monday

Meatless Monday is a worldwide movement which encourages people to reduce meat in their diet for their health and the health of the planet. The campaign promotes sustainable behavioral change through uptake of the behavior of abstaining from meat consumption on Mondays. The campaign started in 2003, led by Sid Lerner, the founder of The Monday Campaigns, in partnership with the Johns Hopkins Center for a Livable Future.

Source: Monday Campaigns

Date of Publication: September 20, 2022