Project Example

Shifting Climate Culture Now

Over 70% of Americans see climate change occurring, and two-thirds feel the need to take personal action about it. However, many Americans are not sure of the behavioral shifts they can adopt to address climate change. Rare’s Shift Climate Culture program focuses on promoting the adoption of identified highest impact behaviors which can reduce green gas emissions significantly. Rare uses four strategic channels to drive this program: Climate Culture Hometown; Green Benefits; Climate Culture Entertainment Laboratory and Digital Campaigns.

Source: Rare

Date of Publication: September 20, 2022