Methodology for Pretesting Rock Point (RP) 256 Comic Book
The Young Empowered and Healthy (Y.E.A.H) Initiative in Uganda was a multi-channel communication campaign by and for young people that combined mass media, person-to-person dialogue and community media to empower the young people adopt healthy life choices. Y.E.A.H produced comic books to reinforce the messages in the radio serial drama, which was called “RP 256. ” The objective of the pre-test was to establish whether volume 6 of the comic book conveyed messages that were complete, clear, understandable, acceptable, believable and convincing.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Straight to the Point Capacity Building Tools
- Rumour Has It: A Practice Guide to Working with Rumours
- Pretesting Messages and Materials
- How to Conduct Effective Pretests
- A Field Guide to Designing a Health Communication Strategy
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- JHU/CCP Pathways Models
- Pretesting and Evaluation of Communication Materials
- Preventing HIV/AIDS among Adolescents through Integrated Communication Programming [Manual]
- The P Process