Project Example

Miners’ Buzz

Miners’ Buzz represents an innovative approach to entertainment education, weaving authentic narratives from mining life with crucial malaria prevention, testing, and treatment messages. This features miner narrating their own stories via brief audio and video clips, deftly integrating key information on malaria. It is crafted for distribution across multiple accessible channels to maximize reach and engagement.

Miners’ Buzz is important because it will help to leverage the power of entertainment and storytelling as engaging ways to connect with the mining community, overcome literacy barriers, and foster a unique peer-to-peer engagement platform, with content created “by miners, for miners,” enhancing relatability and impact.

Video Clips

Source: Johns Hopkins Center for Communication Programs

Date of Publication: June 24, 2024