Project Example

Effect of Social and Behavior Change Activities on Malaria Behaviors in Guyana

In 2019, the USAID-funded Breakthrough ACTION project, led by the Johns Hopkins Center for Communication Programs and other partners, collaborated with the Guyana Ministry of Health’s National Malaria Program to develop a social behavior change program to improve priority malaria-related health behaviors among gold miners within Regions 7 and 8 of Guyana.

The SBC program strategy was based on the ideation model of social behavior change, which shows how different ideas, that is, “ideational factors,” about behavior, impact whether an individual practices a behavior. This research report highlights key findings from research activities undertaken by Breakthrough ACTION Guyana to assess the reach and behavioral impact of SBC activities and summarize key learnings about the work to improve malaria-related behaviors among the gold mining population in Guyana.

Source: Johns Hopkins Center for Communication programs

Date of Publication: July 1, 2024