Project Example

The Peer-Approach for Working with Young Married Couples

This document explains the rationale, programming, and results of a project in Bangladesh to reach young married couples with BCC messages on reproductive health and family planning. In the program, married young women were peers who acted as agents of change in their communities to increase the use of long acting (LA) FP methods.

This 18-month pilot program was implemented in five upazilas and was aimed at bringing positive changes in increasing the use of long acting LA methods. The main channel for BCC was the peers (young married couples), which was proved to be effective and contributed significantly to raise FP practice. The model program showed that the targeted BCC intervention through peers was able to increase knowledge of the young married couples on FP, particularly LA/PM. As a result of the success of the intervention, the DGFP requested that it be scaled up and they plan to initiate further scale-up through their OP.

Source: Bangladesh Center for Communication Programs (BCCP)

Date of Publication: March 25, 2019