Project Example

‘Protecting You, Protecting Us’ COVID-19 Campaign Materials, Guyana

Breakthrough ACTION Guyana’s ‘Protecting you, Protecting us’ COVID-19 campaign produced a set of materials to inform the public about protection from the virus and to bring to their attention other issues regarding COVID-19.

The materials include:

Radio Spots

TV Spots

  • Physical Distancing – addresses a common COVID-19 myth in Guyana that drinking wine can prevent COVID-19, and it also covers physical distancing. Includes Spanish subtitles
  • Wearing Masks – emphasizes wearing masks in public. It includes Spanish subtitles
  • Handwashing – promotes hand washing. It includes Spnaish substitiles

Posters

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: August 9, 2021