Project Example

Tupange Communication Strategy

This document details the demand creation efforts of Tupange (Let’s Plan) / Kenya Urban Reproductive Health Initiative, which used an inclusive dynamic community mobilization approach to reach out to the poor in urban settings.

The “Celebrate Life! Use Family Planning” communication strategy had the following elements

  • Foster dialogue around family planning in the home, on the street, at work, in the media
  • Increase understanding, appreciation and social approval for family planning
  • Address gender norms and issues concerning men’s attitudes towards women and the social structures designed to protect women
  • Reinforce existing contraceptive use (reduce discontinuation) and encourage new users
  • Improve knowledge and perceptions of family planning methods and the fertility cycle
  • Position FP as a natural part of life

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019