Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
This report presents key findings from the implementation of the GSMA mNutrition Initiative, including service design lessons, and presents nutrition behavior change outcomes achieved throughout the program. This implementation took place in eight countries: Malawi, Ghana, Tanzania, Kenya, Nigeria, Zambia, Uganda, and Mozambique.
Key findings include:
- Adopting a HCD approach to product development and optimization led to increased user engagement
- mHealth service users demonstrated improved nutrition behaviors over non-users across all implementing markets
- mHealth services resulted in an average improvement of 12 percentage points in overall nutrition knowledge among users across all eight markets
- Mobile information services improve knowledge, even when existing knowledge around certain nutrition topics is reasonably high.
- Mobile information services have a stronger impact with poorly understood concepts
- Repetition of messages about key health practices reinforces the behavior
- It is important to engage governments early in the project
More Trending Topic Interactive Voice Response (IVR) resources
- PrEP Communications Accelerator
- Advocating for Change for Adolescents’ Toolkit
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Reaching First-Time Parents and Young Married Women for Healthy Timing and Spacing of Pregnancies in Burkina Faso
- The mHealth Planning Guide: Key Considerations for Integrating Mobile Technology into Health Programs
- Healthy Timing and Spacing of Pregnancy Fact Sheet
- Why is IVR Important?
- Guidance for Providing Informed-Choice Counseling on Sexual Health for Women Interested in PrEP: Kenya and South Africa
- Gender and Malaria Fact Sheet
- Transforming the Private Sector to Support Universal Malaria Diagnostic Coverage
December 17, 2019