Innovation Brief: Translating Audience Segmentation Data into Family Planning Programmatic Action
Audience segmentation is an approach commonly used in commercial marketing to tailor products and services to the specific population sub-groups most likely to use them.
The concept of audience segmentation is equally applicable to social and behavior change programs, including voluntary family planning (FP) programs. Through a rigorous segmentation process, programmers can identify the subgroups that are most likely to change their behavior based on their current attitudes and behaviors.
The purpose of this brief is to describe how PHARE used audience segmentation data to contribute to programmatic decisions.
- Innovation Brief: Identifying Power Dynamics Among Target Audiences and Influencers in the Project Design Process
- Innovation Brief: Engaging Influencers and Non-Traditional Actors in Participatory Processes for Family Planning Program Design
- Innovation Brief: Breaking Down Barriers to Family Planning Access by Engaging Agents of Change
- Birth Spacing and Family Welfare Sermons
- Technical Brief: Using Social Media to Disseminate COVID-19 Information
- Technical Brief: Integrating Gender in the COVID-19 Response
- Technical Brief: Virtual Pretesting during COVID-19
- Technical Brief: Socially Marginalized Groups and COVID-19
- Technical Brief: Creating a Real-Time Rumor Management System for COVID-19
- Men's Reproductive Health Curriculum
- Innovation Brief: Leveraging Technology to Develop and Test Family Planning Mass Media Campaigns in Niger and Cote D’Ivoire
- Innovation Brief: The Importance of Segmentation and Tailoring Messages to Constructively Engage Men and Boys in Voluntary Family Planning
- Innovation Brief: Insights from Model Providers in Cote d'Ivoire to Strengthen Voluntary Family Planning Service Delivery
- Innovation Brief: Applying the Human-Centered Design Approach
- Innovation Brief: A Total Market Approach for Voluntary Family Planning Programming that Includes Social and Behavior Change Communication
March 1, 2021