Breakthrough ACTION Zambia

Breakthrough ACTION Zambia (2017-2020) worked to increase the adoption and maintenance of healthy behaviors among Zambian individuals, families, and communities.

Breakthrough ACTION works with beneficiaries and stakeholders to design and pilot innovative interventions.

All activities are evidence-informed and theory-based, focusing on three primary objectives:

• reduce barriers to adoption of priority social and individual behaviors;
• strengthen functional linkages between health facilities; and
• improve the capacity and commitment of Zambian institutions to fund, coordinate, design and implement effective SBC programming

Breakthrough ACTION’s overarching campaign – Life is Precious, Take Care of It – addresses the psycho-social, cultural, and structural barriers to care-seeking. The campaign places special focus on men and adolescents, encouraging greater uptake of health services at local clinics. A variety of multimedia approaches and materials are used to reach the target populations, including targeted mass, community, and social media, Men’s and Adolescent’s Health Days, testimonials from national and community champions, and posters and job aids for health care workers.

During the course of the project, the Zambia team worked with BA’s Compass team to develop a stand-alone Zambia Compass to gather and share country-specific materials for the country’s SBC professionals.

Breakthrough ACTION Zambia materials are here.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: September 29, 2020